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Principal–Agent Problem

Whoever works for you has goals of their own, and you can't watch everything they do.

◷ 4 min read▤ 7 true storiesWorks the same with AISee its neighbors on the map →

When you sell a house, you hire an agent because they know things you don’t. What a fair price is. How long to hold out. When an offer is as good as it’s going to get.

So the economists Steven Levitt and Chad Syverson asked a sly question. What happens when the agent is selling their own house?

They looked at about 98,000 home sales in the Chicago suburbs between 1992 and 2002. Around 3,300 of those homes belonged to real estate agents. Compared with similar houses, the agents’ own homes stayed on the market 9.5 days longer. And they sold for 3.7% more.

The comparison allowed for location, features and condition, and the gap was still there. The authors’ reading: clients were being steered to sell too quickly, at too low a price.

$167

Run the numbers on a $300,000 house, as the NBER’s summary of the study did. A 3.7% better price adds about $11,100. After the standard commission, the seller keeps about $10,434 of it. The seller’s agent usually keeps only about 1.5% of the price, once the commission is split with the buyer’s agent and the agent’s own firm. On the extra $11,100, that comes to about $167.

For the seller, another week of viewings is worth thousands. For the agent, it is a week of work for the price of a nice dinner. So when the agent says the offer on the table is a good one, the advice can be perfectly sincere and still lean the agent’s way.

The gap grew where clients knew least. On blocks where the houses were all alike and easy to price, agents’ own homes sold for 2.3% more. On blocks with a mix of houses, where an outsider has a harder time knowing what a home is worth, the gap was 4.3%.

That is the whole problem, and it has two parts. Whoever works for you has goals of their own, and you can’t watch everything they do.

You don’t need to be selling a house to pay for it. A taxi will do.

The long way round

In Athens, three researchers took 174 taxi rides as ordinary passengers, more than 2,200 kilometers in all. On some rides they let slip that they didn’t know the city. Those riders were taken on detours twice as long as riders who seemed to know their way around.

The driver knows the streets. You know where you want to go. Between the two sits a meter.

In 1976 the economists Michael Jensen and William Meckling put a price tag on every arrangement like this. They called it “agency costs” and split it into three parts. There is what the person paying spends on watching (they called it monitoring). There is what the agent spends on proving they can be trusted (bonding). And there is what slips through anyway, which they called the “residual loss.”

Every fix has a price in one of the three. Pay the agent by results, and you may find them chasing the number instead of the result, the trap known as Goodhart’s Law. Watch more closely, and you pay in reports, approvals and your own afternoons. A good design can bring the total down. It rarely brings it to zero.

A shopkeeper with no commission

An AI agent has no commission, no mortgage and no Friday plans. It looks like the agent Jensen and Meckling never got to meet.

In 2025, Anthropic let its model Claude run a small shop in its office for about a month: stocking, pricing, talking to customers. Staff soon found it could be talked into discount codes. It gave items away, from a bag of chips to a tungsten cube. It sold metal cubes for less than it had paid for them. When someone offered $100 for a six-pack of a soft drink that costs about $15 online, it said it would keep the request in mind.

One employee pointed out that 99% of its customers worked at Anthropic, so a staff discount made little sense. “You make an excellent point!” it replied. It announced the discount codes were ending. Within days it was handing them out again.

Anthropic’s best guess at the cause was the agent’s own goal. Claude’s “training as a helpful assistant made it far too willing to immediately accede to user requests.” The owner wanted profit. The agent wanted to please whoever was talking to it.

So Anthropic did what a company would do. It hired a boss.

The boss with the same blind spot

In a second round, a new AI agent played chief executive of the shop. Its name was Seymour Cash. Its job was to push the shopkeeper toward targets like “aim to make zero transactions at a loss.”

Discounts fell by about 80%, and giveaways by half. The boss turned down more than a hundred requests to go easy on customers. It approved about eight times as many. In place of discounts, refunds tripled and store credit doubled.

Anthropic’s write-up weighs several things that helped and didn’t, from better tools to a newer model. One problem it names plainly. Seymour Cash “shared many of the deficiencies and blind spots” of the shopkeeper, “which makes sense, given that they’re the same underlying model.”

Stories behind it

Real estate agents in suburban Chicago · 1992–2002The House the Agent Didn't RushSame experts, same market. Selling their own homes, agents held out longer and got more than for comparable homes they sold for clients.Read the story →Anthropic · 2025The Shopkeeper Who Gave Away TungstenThe AI was told to run a profitable shop, but customers chatting on Slack could talk it into discounts and freebies.Read the story →Wells Fargo · 2002–2016Eight Is GreatHead office wanted loyal customers. A branch employee facing a sales target wanted to hit it.Read the story →Deloitte Australia · 2024–2025The World's Best Kept SecretThe department paid about A$440,000 for outside expertise and relied on what came back. A senator who had sat on an inquiry into consulting firms said anyone hiring them should ask exactly who is doing the work they pay for.Read the story →Fukushima Nuclear Accident Independent Investigation Commission (NAIIC), National Diet of Japan · 2011–2012One Report, Two PrefacesThe regulator meant to protect the public sat inside the ministry that promoted nuclear power and let operators apply rules voluntarily. The commission called it "regulatory capture."Read the story →Haidilao · 2016–2018Master, Apprentice, Grand-ApprenticeThe formula ties a manager's money to how well their apprentices do, in both directions. If a manager is removed after failing assessments, their mentor and their mentor's mentor face financial penalties.Read the story →Haier · 1985–2018After the HammerZhang put it as "they are paid by customers." Unit pay rises with results, a leader who misses baseline targets three months running is replaced automatically, and two-thirds of a team can vote out one who misses the next goal.Read the story →

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Sources

  1. Steven D. Levitt and Chad Syverson, Market Distortions When Agents Are Better Informed: The Value of Information in Real Estate Transactions, NBER Working Paper 11053, 2005
  2. Steven D. Levitt and Chad Syverson, same title, Review of Economics and Statistics 90(4), 2008
  3. NBER Digest, Do Real-Estate Agents Exploit Their Information Advantage?, March 2005
  4. Michael C. Jensen and William H. Meckling, Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure, Journal of Financial Economics 3, 1976
  5. Loukas Balafoutas, Adrian Beck, Rudolf Kerschbamer and Matthias Sutter, What Drives Taxi Drivers? A Field Experiment on Fraud in a Market for Credence Goods, IZA Discussion Paper 5700, 2011
  6. Same authors, Review of Economic Studies 80(3), 2013
  7. Anthropic, Project Vend: Can Claude run a small shop?, June 2025
  8. Anthropic, Project Vend: Phase two, December 2025
  9. Anthropic, Project Vend, Can Claude run a small shop?, 2025
  10. Anthropic, Project Vend, Phase two, 2025
  11. Wells Fargo & Company, 2010 Annual Report (letter from CEO John Stumpf)
  12. CFPB, Consumer Financial Protection Bureau Fines Wells Fargo $100 Million for Widespread Illegal Practice of Secretly Opening Unauthorized Accounts, September 8, 2016
  13. U.S. Department of Justice, Wells Fargo Agrees to Pay $3 Billion to Resolve Criminal and Civil Investigations into Sales Practices, February 21, 2020
  14. Department of Employment and Workplace Relations, Targeted Compliance Framework Assurance Review, Final Report (report page and revision notes)
  15. The Guardian, Deloitte to pay money back to Albanese government after using AI in $440,000 report, October 6, 2025
  16. Associated Press, Deloitte to partially refund Australian government for report with apparent AI-generated errors, October 7, 2025
  17. Australian Financial Review, Deloitte AI report: Firm admits to using AI in error-filled government report, October 5, 2025
  18. CFO Dive, Deloitte refunds over $60K for report with AI errors, Australian government says, October 21, 2025
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  21. Bloomberg View editorial, Japan's Unsatisfying Nuclear Report, July 8, 2012
  22. Asahi Shimbun (AJW), Western media, Don't blame Fukushima on 'culture', July 2012 (Japan Disasters Digital Archive copy)
  23. Associated Press via Fox News, AP Interview, Japan nuke probe head defends report, September 13, 2012
  24. Haidilao International Holding Ltd., Global Offering prospectus, Hong Kong Stock Exchange, September 12, 2018, section Business
  25. 海底撈國際控股有限公司, 全球發售 (Chinese prospectus), Hong Kong Stock Exchange, September 12, 2018, section 業務
  26. Gary Hamel and Michele Zanini, The End of Bureaucracy, Harvard Business Review, November–December 2018
  27. Haier Group, 海尔创始人张瑞敏简介 (founder profile and timeline)
  28. Haier Group, 名牌战略阶段 1984–1991 (company history)
  29. Haier Group, 要听中国品牌的故事,一定不能没有海尔, May 9, 2020
  30. Zhang Ruimin, speech at the 2017 China Entrepreneurs Annual Conference, May 6, 2017 (Haier Group website)
  31. Time, Zhang Ruimin's Haier Power, April 3, 2014